Ways to Improve Your Video Marketing Strategy

Posted by Brian Albert on

By Tabitha Britt

How Videobolt Can Play an Integral Part in Upgrading Your Professional Brand

We live in a digital era – one in which most customer-facing interactions are handled by phone or via email. With tech at the forefront of business communication, it’s easy to come off as cold or disingenuous. Insurance agency video marketing, however, is an effective strategy that bridges the gap between client relations and technology, while also increasing conversions. 

Unsure of where to begin? Here are three ways to improve your video marketing strategy and increase engagement with your ideal audience. 

Video in Email

Implementing video into your emails is a great way to quickly and seamlessly introduce yourself and your coverages to a potential customer. Simply using the word “video” in your subject line increases open rates by 19% and putting video in your email leads to a 200+% increase in click-through rates. With Videobolt’s videos, you can guarantee that you are delivering highly relevant content to your potential customers with your information front and center.

Spokesperson 

Finding an affordable (and professional) spokesperson isn’t as hard as you think. In fact, Videobolt provides users with the option to customize pre-produced videos – spokesperson included – for just $99. What’s more? You don’t need a tech background to figure it out. 

Simply go to Videobolt.com and navigate to the NAPAA or UFAA page, from there just click “Add to Cart” and Videobolt will do the rest. During checkout, you’ll be asked to provide your location's name, address, and phone number. Once you’re finished, you should receive your video in just one business day.  

Social Media 

Did you know that “88% of video marketers are satisfied with the ROI of their video marketing efforts on social media” or that “93% of marketers say they’ve landed a new customer thanks to a video on social media” in the last year? Social media is too prevalent to not be implementing video into your strategy. Even more exciting, viewers retain 95% of a message when they see it on video, compared to just 10% in text.

Incorporating that video into your social media isn’t as scary as it sounds. With Videobolt’s pre-produced videos, you can quickly and easily put out video to your Facebook, Twitter and Instagram followers for relevant topics like storm coverage or safe driving along with your contact information and name.

There’s no doubt video is leading the marketing revolution. Integrating these tips into your video marketing strategy will not only help you optimize your business digitally, but they’ll optimize your customer experience as well. (Because, that’s what really matters, right?) 

Curious about how to improve your video marketing strategy easily and affordably? See how Videobolt’s pre-produced videos are a great tool for your insurance agency to have today.


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