Optimizing Your Video Marketing Schedule for Maximum Engagement
By Tabitha Britt
How Publishing at The Right Time Yields The Best Results
Social media is a forever evolving form of digital communication that changes with its users’ behavior. One thing that will never change, however, is that social channels move quickly, with a steady stream of content begging for viewers’ attention. The only question is: How can you increase your engagement when there are so many competing posts? The quick answer is: Timing is everything and content is King.
When is the best time to post video content on Facebook?
Facebook is one of the most popular social platforms on the internet. The site has more than two billion active users, which means there’s some serious opportunity for organic engagement–if you keep the algorithm in mind, that is. The new algorithm focuses on friends, family, and heartfelt connections, so posting content that attracts genuine engagement is the best way to go.
In addition to creating a content strategy that connects with your audience, you’ll need to post at the right times (AKA when your users are most active). According to Sprout Social, the best times to post on Facebook are Wednesday at 11 am and 1 pm.
When is the best time to post video content on Instagram?
Instagram has also gone through a few major changes this year. Instead of displaying posts in chronological order, the new algorithm prioritizes certain posts in a user’s feed. Instagram Stories and the launch of Instagram TV has made it more important than ever for businesses to engage with their customers via video content. For consistent engagement, HubSpot recommends posting on Instagram between 9 am and 6 pm CDT from Tuesday to Friday.
When it comes to content marketing, consistency is key. According to Shutterstock, brands who maintain content consistency receive a 23% increase in revenue when compared to brands who post on an inconsistent schedule. Thankfully, Videobolt offers a yearly subscription for agents who are serious about their video content strategy. This plan delivers a new, personalized, pre-produced video to you every month on relevant topics for agents including storm coverage or homeowners insurance that will make sure your audience knows your name all for just $499.
When is the best time to post on Twitter?
Timeliness is especially pertinent for Twitter users. This is because Twitter offers a unique opportunity for brands to connect directly with their audience while also maintaining customer care. With more than 500 million tweets sent per day, Twitter is an absolute goldmine for conversation and opinions that can help to inform your brand strategy. To get the most out of your Twitter experience, Sprout Social suggests posting to Twitter on Wednesdays at 9 AM and Friday at 9 AM. (Tip: Give your engagement rates an extra boost with Twitter listening to get caught up on buzz topics.)
Subscribing to Videobolt’s pre-produced monthly videos for NAPAA and UFAA agents will help you stay consistent in your posting schedule without having to lift a finger yourself so you can easily put videos with topics out to your Facebook, Twitter and Instagram followers.
Each network has its own clickthrough and engagement rates, but your overall success depends on you. Happy posting!