Tips For Building Engagement on Your Social Media Videos

By Tabitha Britt

Why You Need To Continue The Conversation

Having customers and creating a community are two very different things. If you follow these tips (with the right mindset and intentions), you’ll be able to transform your social platforms into a space where your customers can bond and share their experiences with one another. 

The first rule of social media is to know your audience. 

Incorporating video into your social strategy might seem tricky at first, but once you’ve figured out the who, what, and why of your audience, you’re half-way there. Whether it’s single moms, millennials, or retirees, your brand should speak to them. Instead of relying on what feels right, do your research and use data to get an idea of what your customers really want. Get as specific as you can, so you can snag new viewers on the way. You should know your demos’ ages, languages, financial statuses, etc. 

Communication equals community. 

Think about it – a celebrity is only as popular as his or her fans allow them to be, right? In other words, if your target audience isn’t rooting for you, who will? According to a recent report from Braze and Forrester, consumers value brands that speak like a regular (living and breathing) human being. Shocking, right? If you’ve ever been on the phone with a cable company, you know exactly what we’re talking about. The report also revealed that 57% of consumers say human communication not only increases their brand loyalty but their likelihood of spending money with said brand. 

Since you are your brand, it’s especially important to make sure your information is presented clearly in the video and that people understand they’re talking to you when they comment on a post. Videobolt’s pre-produced NAPAA and UFAA videos make it easy to post on social and give you more time to chat with your audience.

When it comes to video, communicating with your audience is as easy as asking them to “come and say hi” in your post when you share your video. Or, for instance, if you’re posting Videobolt’s video about safe drivers saving on insurance, you can ask them about their favorite safe-driving tips. 

If you’re using Instagram, you can prompt viewers to use a specific emoji to see if they’re listening. You can also highlight certain followers by thanking them or giving a shout out in the comments below your video. Remember, social media is about building relationships – ending with a strong call-to-action is crucial. 

Viewers are interested in value. 

Would you watch a five-minute video that’s missing a takeaway or actionable item? Yeah, we didn’t think so. While social media is a fantastic tool for shameless self-promotion, that’s not what viewers are there for. They’re there, on your page, in search of something valuable. This is why Videobolt’s easy-to-digest one-minute videos are great. They provide a wealth of information and a call to action to reach out to you, making you front and center with your audience.

Value begins with a solution. If you want to gain your community’s trust, you’ll need to solve a problem they’re facing, and insurance is always there to solve issues that affect an audience’s daily life.

Bring in an influencer or spokesperson. 

Have you ever heard of the term “social proof?” If not, prepare to be enlightened. Social proof is when a third-party (a celebrity, neighbor, friend, etc.) gives a product or service their stamp of approval. To make this easier, here’s a visual. If you’re walking by a restaurant and see a line out the door, what’s your first thought? Mine would be: “Wow, their food must be amazing. I’ve got to get a reservation there.” See where we’re going with this? 

You should know that hiring a spokesperson doesn’t have to cost an arm and a leg. In fact, with Videobolt’s pre-produced videos, you can get a monthly video with relevant topics like homeowner insurance tips or reviewing your storm coverage for as low as $499 for the entire year or pick a la carte for just $99 per video. They include a spokesperson — hello, social proof — as well as your information, making them the perfect icebreaker to start a conversation on social media with your audience. Subscribe today and start talking to your audience in a whole new way.