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By Tabitha Britt Why You Need To Continue The Conversation Having customers and creating a community are two very different things. If you follow these tips (with the right mindset and intentions), you’ll be able to transform your social platforms into a space where your customers can bond and share their experiences with one another.  The first rule of social media is to know your audience.  Incorporating video into your social strategy might seem tricky at first, but once you’ve figured out the who, what, and why of your audience, you’re half-way there. Whether it’s single moms, millennials, or retirees,...

How can you increase your engagement when there are so many competing posts? The quick answer is: Timing is everything and content is King. 

By Tabitha Britt If you haven’t started sharing video content on your social media pages, you’re missing out! Not just on an opportunity to build stronger client relationships, but on major user engagement, too. Videos aren’t just for YouTube anymore. From promoting local businesses to getting involved in the community, creating and posting videos on social media is a great way to connect with your viewers while snagging lifelong customers in the process.  Need a little help? Here are a few reasons and ways you should be using video on social media to drive growth in your agency.  Put Your...

Insurance agency video marketing, however, is an effective strategy that bridges the gap between client relations and technology, while also increasing conversions. Here are three ways to improve your video marketing strategy and increase engagement with your ideal audience.

When we think of video in the traditional sense, we think of dozens of takes, whole days or even weeks spent shooting and an outrageous amount of expenses. Luckily, technology has made it easier for insurance agents to market themselves on their own terms and budget with Videobolt.